Most tech brands spend their budgets trying to be the smartest person in the room. We thought it would be more effective to be the most polite. JumpCloud is a modern directory that makes legacy systems look like dusty relics, so rather than shouting about specs, we sent the industry giants a public greeting card.

To bypass the tech-bro noise, we weaponized manners. We designed giant, floral OOH "Thank You" cards and parked them on the doorsteps of Microsoft, Azure, and Google. By thanking them for their biggest flaws, we highlighted exactly why users are leaving without ever sounding like a sales pitch. It was too pretty to be a roast and too petty to ignore.